Magrabi’s Digital Growth with Forchunex's Staff Augmentation
Digital Innovation & Customer Experience
Magrabi is one of the Middle East's leading luxury eyewear and optical retail brands, known for blending medical expertise with contemporary fashion. With 150+ stores across the region, the brand is focused on elevating customer experience through innovation and technology.
Client
Industry
Market Size
Our Contributions
Serverless AWS Architecture
Web Admin Dashboardp
Customer Booking Portal
POS Integration
Automated Notifications
OAuth 2.0 Security
The Challenges
Replacing Manual Scheduling Across a Multi-Location Retail Network While Integrating With Existing POS Infrastructure
A retail eyewear and optometry chain operating across multiple store locations and regional clusters set out to replace fragmented, manual scheduling with a centralised digital booking ecosystem connected to their existing POS infrastructure.
They faced several challenges:
Manual Booking Workflows With No Centralised Visibility
Store staff were managing appointments independently with no shared calendar or network-level oversight, making scheduling conflicts inevitable and reporting impossible.
No Connection Between Bookings and POS Systems
The appointment process operated in isolation from the existing Point of Sale infrastructure, creating data silos and forcing manual reconciliation between bookings and in-store operations.
No Automated Customer Communication
Appointment confirmations and reminders were handled manually, creating delays, missed follow-ups, and an inconsistent customer experience across locations.
Core Screens
Essential Screens Powering Magrabi’s Digital Workforce Experience
The Results
A measurable transformation in staff engagement, operational efficiency, and digital scalability.
Effortless
Frictionless Booking ExperienceTrusted
Accurate Confirmations Without Follow-UpsConnected
Real-Time SMS & Email CommunicationConsistent
Same Experience Across All LocationsReduced
Manual Intervention Behind the ScenesCentralized
Unified Booking Control with a Single Source
Client Testimonial
Magrabi’s Experience Working with Sqalible
Sarah Al-Khaldi
Head of Digital Transformation, Magrabi Retail Group
Partnering with Sealbee has been a defining step in Magrabi’s digital transformation journey. Their team quickly understood our operational challenges and built solutions that brought our retail staff, partners,and systems onto a single digital platform.
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